Grow Dojo

Upselling is crucial for Shopify store owners. It helps boost revenue and improve customer experience. Two main methods are discounting and bundling. Both work well, but they serve different goals. Knowing when to use each can make a big difference. Understanding Discounting in Upselling Discounting means offering a product at a reduced price during checkout. It feels like a gift to customers. It makes shoppers feel they are getting extra value. Shopify merchants often use discounting for lower-cost items. For example, offering 10% off an accessory during checkout. This makes the customer feel they are saving money. It also encourages quick decision-making. However, discounting has risks. Overusing discounts can hurt brand value. Customers may begin to expect constant deals. This can reduce profit margins over time. Shopify Experts suggest using discounts carefully. Only offer them when they align with your marketing goals. For example, clear old stock or boost sales in slow periods....

Headless commerce is one of those buzzwords that’s been gaining traction—and for good reason. It offers flexibility, speed, and customization that traditional eCommerce platforms sometimes struggle to deliver. But if you’re using Shopify, which is known for its all-in-one ease, the idea of going headless might feel like a big leap. So, what exactly is headless commerce? When should you consider it? And how do you do it with Shopify? Let’s break it down. What Is Headless Commerce? In a traditional eCommerce setup, the front-end (what customers see) and the back-end (where products, orders, and payments are managed) are tightly linked. Shopify is a great example of this: it gives you both an online storefront and a powerful admin interface in one package. Headless commerce separates the front-end from the back-end. You still use Shopify for core commerce functions like inventory, checkout, and order management, but you build a custom front-end using tools like React, Next.js, or Vue....