How to Upsell in Shopify: Smart Strategies for Discounting vs. Bundling
Upselling is crucial for Shopify store owners. It helps boost revenue and improve customer experience. Two main methods are discounting and bundling. Both work well, but they serve different goals. Knowing when to use each can make a big difference. Understanding Discounting in Upselling Discounting means offering a product at a reduced price during checkout. It feels like a gift to customers. It makes shoppers feel they are getting extra value. Shopify merchants often use discounting for lower-cost items. For example, offering 10% off an accessory during checkout. This makes the customer feel they are saving money. It also encourages quick decision-making. However, discounting has risks. Overusing discounts can hurt brand value. Customers may begin to expect constant deals. This can reduce profit margins over time. Shopify Experts suggest using discounts carefully. Only offer them when they align with your marketing goals. For example, clear old stock or boost sales in slow periods....